Recently, vRad’s communications team provided promotional support for Reeves County Hospital District’s (RCHD) first breast cancer screening open house. Based in Pecos, Texas, RCHD provides health care services to the people and communities of Reeves County and adjacent West Texas communities.
Working with the Director of Radiology Juan A. Ramirez RT (R), RSO and Marketing Director Venetta Seals, the team wanted to reach as many women as possible. Along with other RCHD efforts, vRad conducted media relations and distributed a press release to local outlets, securing a radio interview on KIUN-AM during one morning commute before the event.
Arlene Sussman, MD vRad’s Medical Director and head of women’s imaging, who reads mammograms for RCHD, raised awareness of the importance of screening, especially for women in rural areas. “Breast screening is still the single best tool we have in identifying breast cancer at an early stage,” she said. She also noted that telemammography is a “compassionate, smart way to deliver healthcare to women who may not otherwise have access.”
vRad’s Communications Team distributed the press release to contacts at more than 30 outlets in the area; a notice also appeared in The Fort Stockton Pioneer just before the event.
RCHD was pleased with the overall PR results. “Our first Annual Mammo-Mania 2014 event at RCHD was a success. We had more than 35 women show up during that day, which exceeded our expectations. Most of the ladies had never received a screening mammogram,” said Mr. Ramirez. “That’s what this event was all about – raising the awareness in our community and surrounding communities. Thanks to your help, I believe we have achieved this.”
He concluded with, “Thank you all at vRad for helping us – from the clinical and technical aspects to the PR and marketing support. It contributed to making the event a success.”
vRad is not your typical radiology group. We believe that partnering with clients in many areas – from subspecialty to analytics to PR/marketing support helps raise awareness of the unique high-quality imaging services our clients can offer patients.
Ask us how we can do more to partner together.